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Six Self-Service Myths and Misconceptions, Busted

The Rise of Self-Service Applications and Six Self-Service Myths Debunked

Don’t let these self-service myths and misconceptions hold you back from improving efficiency, customer satisfaction and improving profits for your business!

Self-service can be a fantastic addition to the customer experience. Research suggests that integrating a self-service element into the purchasing process results in better customer retention and enhanced customer satisfaction. After a somewhat inauspicious start, carefully deconstructed in this Harvard Business Review article from 2000, self-service has truly grown into its own. It empowers customers to solve problems single-handedly and adds value and positivity to their everyday lives. These ‘good vibes’ automatically transfer from experiences to brands, and you stand to capitalise on that trend by integrating digital signage seamlessly into the customer journey.

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5 Great Digital Signage Campaigns and What They Teach Us

5 Great Digital Signage Campaigns and What They Can Teach Us

5 awesome examples of digital signage campaigns and what they can teach us!

As a business owner or marketing manager, you’re probably well acquainted with the benefits of digital signage. This is a cost-effective solution that can help deliver your brand message and grab the attention of your audience, ultimately helping boost your bottom line. If you’d like to know how to create effective and compelling digital signage campaigns, you’ll want to read through the examples below, which show how companies from different sectors have used digital signage campaigns to successfully engage their audience.

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Three Customer Engagement Strategies To Boost Growth

3 Best Customer Engagement Strategies To Boost Growth

Discover 3 customer engagement strategies that can take your business to the next level.

Customer satisfaction has always been paramount to the success of any business, but over the past few years, the concept of engagement seems to have superseded the idea of customer satisfaction. As we move further into the digital era, changing customer expectations keep transforming the business landscape and have made it essential for business owners to modify the way they connect with customers. Nowadays, customer engagement takes priority given its ability to achieve healthy relationships with customers, build loyalty, and generate trust in brands and companies. While this type of engagement is seen as a form of marketing, you don’t need to be a marketing manager to leverage modern customer engagement strategies. If you want to find out more about the basics of 21st-century customer engagement, you’ll find this post was written for you.

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Inside the World of Instagram Museums

Inside the World of ‘Instagram Museums’

Let’s a take a look at the phenomenon of  Instagram Museums, proof that making your arts and culture space Instagrammable is big business. 

They’re arts and culture installations like you’ve never seen before. “Instagram museums” set out their main objective in their name: be as Instagrammable as possible, often at the expense of expected museum norms such as… exhibitions. Where many museums in the past have discouraged or outright banned photography, these venues actively encourage taking as many photos as you like and – most importantly – posting them to social media, particularly Instagram.

Despite the moniker of “Instagram museum“, they’re often far more comparable to art installations. They tend to focus more on looking good – both in real life and on your phone screen – and relegate educational aspects to a secondary concern.

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How to Build Trust With Customers Using Technology

How to Build Trust With Customers Using Technology

Why technology is crucial in order to build trust with customers.

Trust is a valuable commodity and if you are not earning it with your clients, then in some sense you are losing it. All businesses compete to gain more trust from their clients and nearly all brands want to be associated with an identity that has trustworthiness at its core. Of course, you can build trust with customers in a myriad of ways. Some enterprises build trust with customers over a long period of time, carefully building on the interactions that have gone before to forge a reputation for dependability.

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future proof your business

Future-Proof Your Business With Self-Service Technology

Over the last decade, self-service technology has risen to prominence across most sectors and industries and has had a largely positive effect on business. When it is thoughtfully implemented, self-service technology brings a myriad of benefits to small and large businesses. From touch screen applications to self-service kiosks, this consumer-led technology will allow you to future proof your business for the twenty-first century and beyond. Let’s look at some of the ways self-service technology can benefit your business:

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The Top Retail Technology Trends for 2019

The Most Exciting Retail Technology Trends for 2019

Discover the retail technology trends that are set to shape the retail space in 2019.

2019 is now well underway and eager to usher in key changes for the retail sector. Following on from last year’s medley of innovation and disruption, 2019 is already looking very promising for those who can adapt quickly to retail technology trends.

If you’re shaking in your boots at the thought of a bigger tech budget, you needn’t be. Nobody expects holographic sales assistants on the shop floors this year – wow factor aside. And it goes without saying that a data-driven sales approach is still your best bet. Analytics is here to stay.

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LamasaTech's Best Content of 2018

LamasaTech’s Best Content of 2018

Take a look through back through LamasaTech’s best content of 2018.

2018 was an awesome year for LamasaTech! We’ve grown our talented team, we’ve also moved our Newcastle HQ to a larger office and launched our own showroom so we can showcase all of our exciting technology.

Earlier in the year in were also selected as finalists in the digital technology category of the North East Business Awards, which was pretty excellent.

In our opinion, we published some pretty great blog content throughout the year, too. So, let’s run down some of our favourite pieces of content from 2018!

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Self-Service Technology Examples

5 Innovative Self-Service Technology Examples

Five novel self-service technology examples that prove just how dynamic, adaptable the technology can be!

According to recent market research analysis, self-service technology examples will account for around £25 billion of the global economy within the next few years. This statistic, alone, shows you just how much such technology has become the norm. Those businesses which are not embracing the power of automation in self-service are missing out on what could be a distinct competitive edge for others in your sector.

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