uses of digital signage

The Most Creative Uses of Digital Signage Technology

Looking for inspiration for your digital signage project? Discover some of the most creative uses of digital signage technology.

The age of simple, static signage as an effective and engaging tool for marketing, information and wayfinding is had long been over. Organisations are looking for exciting ways to use digital signage to promote their products and brand, as well as display useful information.

Need some inspiration for your upcoming digital signage project? Let’s explore some of the most innovative and exciting uses of digital signage technology.

Augmented reality

Many marketers are turning to augmented reality technology in order to create engaging experiences that raise the profile of their brand. In recent years digital signage technology has begun to be integrated with augmented reality.

Pepsi utilised digital signage in a particularly engaging and exciting way with their augmented reality bus stop advertising campaign. A digital signage display was installed on the side of a bus shelter that mimicked the effect of a window onto the street behind. This was actually a feed from a camera located on the back of the display. Realistic 3D models were then overlayed onto the feed depicting UFOs hovering in the sky and tigers wandering the streets.

Not only is this one of the most effective uses of digital signage technology for engaging people on the street, but it also proved massively viral, gaining millions of views on YouTube and thousands of shares on social media.

Take a look at Pepsi’s video for their campaign below to see some of the incredible reactions their digital signage technology garnered.

Interactive games

One of the most creative and engaging uses of digital signage technology is using interactive games. Typically based on already existing mobile game mechanics that many players will be familiar with, digital signage games offer a simple yet hugely effective way to get more people to engage and excited by your brand.

Want to make digital signage games even more engaging? Create a leaderboard for players to compete on high scores. Some brands have even combined these with competitions where the players with the top scores receive special prizes and offers.

Wayfinding

There was a long period of time where static, non-interactive maps were the only real way to navigate your way around premises. With the advent of digital signage technology, there are now almost limitless possibilities when it comes to displaying wayfinding information, including:

Interactivity: many digital signage displays are touch-enabled, so you can tap, swipe, pinch and zoom to explore the map in more detail. Touch-enabled wayfinding signage allows you to tap on two locations on a map and automatically be shown the quickest route between them.

Mobile integration: digital wayfinding platforms often allow you to look for a route and then send that to your mobile device so you can take it on the move and minimise the chances of getting lost.

Trying to find a provider of wayfinding signage technology but aren’t sure what to look for? Check out our guide to finding the perfect wayfinding signage design firm.

Social media

We’re now at a point where user-generated content – particularly social content – is often just as integral to a marketing campaign as content created by the brand itself.

Integrating digital signage technology with social media feeds is a fantastic way to engage people with your social campaigns and feel more connected with your brand. For example, you could run a Twitter hashtag for your campaign and have the feed of Tweets in that hashtag displayed on a digital signage screen. If you’re looking for something more visual, you could display a gallery of Instagram posts that include a particular hashtag or location on your digital signage screen.

If you’re looking for a digital signage provider that combines signage technology with bespoke software development, project management, installation, support and training, look no further than LamasaTech. We’re a forward-thinking, project-focused digital technology company with a fantastic reputation for digital signage projects. Many digital signage providers will only help you with the hardware, we believe a more holistic approach is far superior. We’ll work closely with you on every aspect of your project, from planning and installation to dedicated after-sales support and training.

Not only will we provide you with high-quality digital signage technology, we will collaborate with you on every aspect of your project, including:

  • Pricing and quotation
  • Customisation
  • Hardware production
  • Software development
  • Project management
  • Installation, after-sales support and training

At LamasaTech we’ll work with our clients to provide them with the digital signage solution that perfectly meets their needs. No matter how large or small your project, nor how demanding your requirements are, we’d love to help bring your project to life. Even if you’re unsure on you want to use signage technology in your organisation, we’re more than happy to discuss with you the many uses of digital signage and how they can help you achieve your goals.

For a free, no-pressure consultation for your wayfinding signage project, get in touch with a member of our expert team, we’d be more than happy to discuss your project.

Internet of Things in Restaurants

The Amazing Effects of the Internet of Things in Restaurants

Discover the transformative effects of the Internet of Things in restaurants.

Technology is moving at a faster pace than many of us can keep up with and now pressure to adapt to the latest technology has reached the hospitality sector where the Internet of Things in restaurants (IoT) is having many positive effects on customers and restaurants alike.But what exactly is an IoT system in a restaurant context?

In a commercial kitchen scenario, an IoT system involves sensors attached to freezers, ovens, cooker tops and other kitchen appliances that allow them to harvest an enormous amount of data. A cloud-based platform is needed to access and interpret the data and a smartphone app to notify designated personnel via emails or messages of specified alerts. IoT in the restaurant floor itself might involve a digital menu and ways of identifying customers as soon as they walk through the door.

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wayfinding design principles

The Top 5 Wayfinding Design Principles

Everything you should consider when it comes to wayfinding design principles.

Wayfinding is an essential aspect of our everyday lives. In fact, wayfinding is so pervasive that it has become second-hand nature: we simply go about our days using street and road signs, aisle labelling in supermarkets, information kiosks at train stations or airports, and so on.

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Sustainable Environment in Smart Cities

How to Create a Sustainable Environment in Smart Cities

Discover how to create a sustainable environment in smart cities, and why that’s essential.

Urban planners and city councils in the UK have often looked to the smart city concept as a part of their master planning. There are various frameworks by which a smart city concept can revolutionise the urban environment. Firstly, there’s the technology framework which allows greater communications.

Then, there’s the human framework which encourages learning, creativity, skill acquisition and so on. Other frameworks involved include data management, energy control and institutional ones. They may be diverse areas of urban development but they all have a central characteristic in common for planners: they can be created sustainably.

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The Evolution of Experiential Marketing Technology

The Evolution of Experiential Marketing Technology

Discover the profound effects of experiential marketing technology as it has evolved over the past decades.

Free giveaways in supermarkets or ‘scratch and sniff’ advertisements in glossy magazines were once the cutting edge of experiential marketing. They allowed the consumer to truly experience the product being marketed even if it was in limited ways. These days, the digital technological revolution has led to greater and greater efforts with experiential marketing. It is quite valid to state that each new idea with experiential marketing technology tries to outdo the last while still building on the experiences of what has gone before.

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Benefits of Self-Service Kiosks

7 Incredible Benefits of Self-Service Kiosks

Discover the transformative benefits of self-service kiosks for your business.

Self-service kiosks are all the rage at the moment. It’s increasingly difficult to find retail shops, restaurants and public spaces that don’t utilise self-service kiosk technology in some form. There are so many benefits of self-service kiosks that one list couldn’t possibly list every single one in this post, but we thought it would be useful to create a resource running through some of the most important advantages of using self-service technology.

So, let’s explore some of the many advantages of self-service kiosks and discover how this incredible technology can take your organisation to the next level.

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Increase Customer Engagement with Digital Signage

How to Increase Customer Engagement with Digital Signage

How to increase customer engagement with digital signage technology throughout your business.

Digital signage is everywhere you go these days. In any given high street in a major city, you’re going to come across free-standing digital signage displays in the street as well as shop windows adorned with vivid, colourful adverts displayed on digital signage displays. Walking into many of those shops you’ll see even more digital signage technology adorning the walls, showcasing products, offers and services to customers. Some retail shops and restaurants are also making their signage interactive in a push to increase customer engagement with digital signage technology.

It’s becoming clear that digital signage is becoming essential to keeping customers engaged and loyal to your business. So, we’ve put together this guide on why digital signage is essential to the customer service experience and how to increase customer engagement with digital signage.

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Self-Service Paradigm of Retail Service

Exploring the New Self-Service Paradigm of Retail Service

Arguably, great customer service has always had more than one consumer dimension but today’s multi-channel shopping experiences tend to exaggerate, reinforce and amplify different customer perspectives. Some shoppers still want an assistant on hand to guide and advise them, but others place far more value on a streamlined service which gets the job done in minimal time. Where convenience and efficiency are the priorities, the opportunity provided by the new self-service paradigm of retail service is one solution which should not be overlooked.

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Emerging museum tech trends

The Most Exciting Emerging Museum Tech Trends

The most noteworthy and exciting emerging museum tech trends right now.

Over the course of the past decade, the adoption of technology in the museums and culture space has become increasingly rapid. In fact, it’s becoming more and more uncommon to visit a museum that hasn’t adopted technology in a big way.

So, let’s explore some of the most exciting emerging museum tech trends that could shape the future of the museums and culture sector in the not-so-distant future.

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