LamasaTech - Blog

The Rise of Interactive Displays in Museums

There seems to be no stopping the rise of interactive displays in museums, but what makes them so compelling? Let’s investigate.

In recent years museums began to experience a sharp decline in attendance as they found it difficult to compete with the resources available online. However, since discovering how to benefit from technology, interactive displays in museums are beginning to attract large numbers of visitors, particularly amongst the younger age groups. Consequently, museum managers and curators are including touch screen kiosks, tablets and virtual reality devices to create innovative and imaginative exhibitions to help their visitors feel as though they have stepped back in time.

Creating People-Focused Smart City Initiatives

Technology is becoming increasingly integral to city infrastructure, but does it actually enrich people’s lives?

More people are living in cities than at any other time in human history and at a time when technological advances can almost feel as if they are overwhelming us. We need to make sure that technology works for us in positive ways. Luckily, many cities around the world are starting to do just that. Read on to learn about five smart city initiatives around the world from Jakarta to Reykjavik that are all completely people-focused.

Everything You Need to Know About Tourism Information Kiosks

Discover how intuitive, accessible tourism information kiosks are transforming the travel sector.

For many years, the tourism industry has relied on brochures as guides for their customers. Tourists are greeted by numerous leaflets when checking out of airports, train and bus stations. However, this trend is slowly changing. With the invention of smartphones and tablets, another thing got invented; interactive information kiosk. This has made brochures a thing of the past and tourists don’t have to be burdened with carrying many leaflets when on a vacation.

As this digital signage trend proceed to grow, tourism and travel industries are starting to make use of interactive information with the aim of encouraging tourists to explore their destination. A digital sign will make tourists feel connected while they are travelling by making information more available to them. Below are several ways how digital signage can help improve your business.

Why Digital Signage is Important to Your Business’s Growth

Your brand goes beyond a logo; it is a complex set of factors that determine whether your customers will recall you and make a decision to do business with you. Advertising has changed in a big way the past couple of years with digital signage being one of the most popular things. It has come to replace the traditional methods of advertising, which depended on print media. These digital signage solutions are powerful platforms for building your brand about the products and services that you offer through high-quality graphics, videos and content. These are some of the many reasons why digital signage is important for your business.

Immersive, Interactive Experiences Aren’t a Fad, They’re the Future

Immersive, interactive experiences are in high demand, and arguably nowhere is this more true than in museums and the arts.

Museums, galleries and arts venues have always aimed to engage with their exhibitions and displays, but the demand on these venues to create more and more immersive and interactive experiences continues to grow. Moreover, the definition of exactly what constitutes “engaging” is constantly shifting, to the point where culture venues are in a constant race to be at the cutting edge.

As a museum, it’s quite understandable to admire immersive, interactive experiences for the way in which they engage and entertain, but it’s also not unusual to approach them with a fair amount of skepticism. It’s common to see new technology and experiences as fads, but is that fair? Let’s find out.

7 Customer Retention Strategies for Restaurants

Retaining loyal customers is one of the biggest challenges most restaurants face. It’s easy to focus on getting acquiring new customers that keeping your existing ones happy can sometimes fall by the wayside. Even if you’re actively pursuing customer retention, you might not be aware of some of the incredible ways technology can help you retain customers. So, here are seven customer retention strategies for restaurants that’ll ensure happy customer who come back time after time:

Are Self-Service Retailers Really the Future?

Does the self-service retailer really offer enough to save high street shops? Let’s investigate!

The autonomy that shoppers get in online stores has contributed to the growth of traditional retail. Self-service is a concept that has been promoted largely by e-commerce. Customers browse through products, add what they want in their shopping carts and check themselves out.

Now, shoppers are demanding a somewhat similar treatment in brick-and-mortar stores. Smartphones and mobile apps have changed what a self-service retailer is capable of. The customer journey is evolving dramatically, and physical stores have to do everything to meet the expectations of their target market. For an entrepreneur thinking about becoming a self-service retailer, what should one expect? Where is the future of self-service retailing headed?

The Incredible Visitor Experience Benefits of a Museum Kiosk

As museums increasingly turn towards technology as a means of future-proofing, we take a deep dive into the visitor experience benefits of museum kiosks.

In recent years museums, once a primary source of information, have struggled to keep pace with the ever increasing levels of information and interactive qualities to be found on the internet. Consequently, their numbers have dwindled to include mainly middle-aged visitors, while the younger generation who have grown up with the exciting action packed choices of online information, find them staid and dull.

et you only have to remember the unprecedented levels of interest across the United Kingdom and America that was created by the wonderful treasures of the Anglo-Saxon Staffordshire Hoard to realise that museums can still draw the crowds. But to be economically viable, museums need to maintain a sizeable flow of visitors on a regular basis. Realising that interesting, innovative exhibitions on their own are not quite enough to satisfy today’s audiences, some museums have begun to make great progress in capturing people’s attention once more by combining antiquity with technology and discovering the benefits of a museum kiosk.

T-Rex box at the Museums & Heritage conference, showcasing technology in museum exhibits

Museums & Heritage Show 2018: A Showcase of Technology for Museum Exhibits

LamasaTech’s Digital Product Manager Michael Wass takes you through all of the exciting interactive technology we showcased at the 2018 Museums & Heritage Show.

The best part about designing and manufacturing your own technology for museum exhibits is the reactions from people who’ve never seen it before.

Last week we went to the Museums and Heritage Show to demonstrate some of the new touch and hardware experiences that we’ve been building over the last few months. We decided to bring along some experimental stuff in an effort to help drive the direction of discussion to a focus on interaction and ‘wow’ moments.

Here’s a summary of the equipment that we took, what it does, what it can be used for and why it’s awesome. We’re sure you’ll be seeing this technology in museum exhibits in no time.

Smart city at night, with digital signage and information kiosks visible

The Interactive Technology Shaping Smart City Infrastructure

From transport and the environment to tourism and retail, interactive technology is fundamentally shaping smart city infrastructure.

A smart city is a city, or a significant part of one, which has adopted digital technology to provide a better environment for residents, businesses and local government. In many cases, interactive technology is leading the way in the possibilities of what a smart city can deliver. According to the Royal Institute of Chartered Surveyors, some of the crucial sectors that harness the smart city concept include energy, water and transportation. However, the limits of a smart city should not be placed there, as leading smart cities such as Barcelona, Stockholm and Chicago have shown. Those backing the concept are now using complex analytics drawn from the big data that a smart city inevitably generates to improve the ways that such cities can function and even to set new goals for what is achievable.

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