Since its launch in the late 1940s, the fast-food drive-thru has dramatically transformed from manual window ordering and crackling speaker systems to emerging AI-powered technologies being trialled by major brands. The once humble drive-thru experience has completely transformed how we interact with quick-service restaurants. In today’s blog post, we’ll be discussing how the introduction of voice
The Amazing Effects of the Internet of Things in Restaurants
Discover the transformative effects of the Internet of Things in restaurants. Technology is moving at a faster pace than many of us can keep up with and now pressure to adapt to the latest technology has reached the hospitality sector where the Internet of Things in restaurants (IoT) is having many positive effects on customers
The Top 5 Wayfinding Design Principles
Everything you should consider when it comes to wayfinding design principles. Wayfinding is an essential aspect of our everyday lives. In fact, wayfinding is so pervasive that it has become second-hand nature: we simply go about our days using street and road signs, aisle labelling in supermarkets, information kiosks at train stations or airports, and
How to Create a Sustainable Environment in Smart Cities
Discover how to create a sustainable environment in smart cities, and why that’s essential. Urban planners and city councils in the UK have often looked to the smart city concept as a part of their master planning. There are various frameworks by which a smart city concept can revolutionise the urban environment. Firstly, there’s the technology framework
The Evolution of Experiential Marketing Technology
Discover the profound effects of experiential marketing technology as it has evolved over the past decades. Free giveaways in supermarkets or ‘scratch and sniff’ advertisements in glossy magazines were once the cutting edge of experiential marketing. They allowed the consumer to truly experience the product being marketed even if it was in limited ways. These
The Most Brilliant Experiential Marketing Examples of 2018
As we move further into the digital era, it becomes clear that interaction-driven experiences are here to stay. In the 21st century, hyper-personalisation and interaction have transformed the way we think about and choose products and services. Modern consumers don’t just want to buy things, they also want authentic experiences that capture their interest, add value, and