Service is very good. All staff efficient.
Amer Qayyum, Manager at Bakers + Baristas
Client
Bakers + Baristas is a leading bakery café in the UK. Each day they freshly bake muffins, pastries, baguettes and more. Their success has seen them open 63 stores across the UK and Ireland.
The owner of several Bakers + Baristas stores across Kent & Essex approached LamasaTech for advertising displays to promote their special offers to customers inside and outside their cafés, encouraging customers to try a new product and increase sales. They wanted the digital signage installed as soon as possible, ideally within a few weeks.
Challenges
The cafés were using static signage such as countertop poster displays and printed menu boards to promote offers to customers inside their stores, which resulted in several challenges:
- Unable to quickly get new offers in front of customers due to the turnaround time of having new signage printed and delivered
- Customers were seeing offers late in the purchasing process when they were already at the order point
- The signage did not reach new customers outside the store to encourage them to enter the cafés or come back at another time to take advantage of the offers
- Printed signage creates waste each time an offer is replaced
Solutions
- 43″ Muro Double-Sided Window Displays
LamasaTech provided two 43″ Muro Double-Sided Window Displays. The displays were hung in the cafés windows allowing one screen to face outwards promoting their current offers and seasonal items to passersby. While the other screen faces inwards promoting to customers already in the café.
The advertising imagery is easily added to the displays via a USB stick, for quick plug-and-play.
The café was delighted with the quick turnaround – it took just 2 weeks from initial contact to completing the installation of their new displays.
Results
Since the initial installation at the Gillingham café, Bakers + Baristas have been really happy with the results. The eye-catching advertising displays are capturing the attention of new and returning customers and increasing the uptake of seasonal offers.
The owner of the café is now looking to roll out digital signage at their other stores in the region. We can’t wait to see the displays installed across multiple locations!
If you’re ready to start your own digital display project, get in touch today and we’ll help you find the best solution for your requirements.
