Today’s consumers demand a convenient digital shopping experience. How do you create a great digital retail strategy for your business?
Consumers have increasingly become engaged with the real-time and personalised world of the digital landscape. Today’s digital consumers are demanding a more convenient shopping experience – and their expectations are increasing on a daily basis.
With the rules of the game changing, senior managers need to rethink their digital strategy and business models. These include employee training, sourcing and pricing strategies, inventory management and customer experience management.
However, the challenges of implementing a digital strategy in the retail sector have never been greater. Statistics show that about 5% of retail executives are struggling to implement a digital transformation strategy. So why are retailers struggling with this? Read on to find out.