Why Touch Retail Solutions are Vital

Discover why touch retail solutions are essential to a successful, sustainable retail business. The retail space is evolving, and physical stores are under threat due to changing consumer behaviour, technological disruption and increased competition from online retailers. Retailers need to create a seamless omnichannel experience to keep customers coming back to store and ensure that stores remain a compelling part of the customer journey.

So, that’s what we’ve created! Read on to discover our innovative, adaptive touch retail solutions.

ABOUT TOUCH// RETAIL.

TOUCH// RETAIL. is a self-service retail solution that transforms the in-store space by creating a connection between online and offline shopping. Customers can engage with your products and brands digitally, find products that aren’t on display and check if items are in stock. Seamlessly integrated with your store design, and in sync with your stock management systems, TOUCH// RETAIL. removes the barriers between channels and uses digital technology to create an innovative customer experience.

Why Touch Retail Solutions are Vital

LOYALTY PROGRAM 

Promote loyalty program and increase value per transaction with in-store offers for loyalty members. Capture new prospect details in-store for omnichannel marketing campaigns.

MOBILE HANDOVER

Create a seamless next step in the customer journey with scannable QR codes displayed on the screen which prompts the launch of your selected destination on a mobile device, for example,e your mobile app or loyalty program sign-up page

SYSTEM LOCKDOWN

The system is locked to display the TouchRetail application for secure browsing, which prohibits passers by from closing the application and launching other applications on the device.

CONTENT MANAGEMENT

Customise your application directly from the user-friendly back-end interface, updating your devices in real-time. TouchRetail can evolve and change with you and you have the control to make important changes, without the need for developer input.

DIGITAL DEPARTMENTS

Manage digital departments by creating areas where certain products and product brands will display on the screen. Allocate and group your devices to areas and adjust stock feed for those areas.

Why Touch Retail Solutions are Vital

ENHANCED CUSTOMER INSIGHTS

Analytics how your products, brands and store locations are performing. Get to know your customers better than ever with intelligent customer insight reports. With this insight, you can tailor the offers shown in-store to maximise sales

TOUCH//RETAIL. scales with your business, so there are no limits on the number of locations or products you can manage. You can manage all of your locations from a single, central management dashboard.

 

 

INCREASED CUSTOMER LOYALTY

EVENT PROMOTION

Promote upcoming events that are taking place in store to keep customers coming back.

BRAND CUSTOMISATION

Customise the branding, background and colours of the application to reflect your brand identity and increase awareness.

PRODUCT SHOWCASE

Showcase your products and special offers with adverts when the solution is in idle mode.

Why Touch Retail Solutions are Vital

INCREASED CUSTOMER TRUST

Raise customer trust by leveraging user-generated content. TOUCH// RETAIL. integrates with product review platforms such as Bazaarvoice, to remove barriers to purchase and increase consumer trust.

CUSTOMER-CENTRIC TECHNOLOGY

Align your interactive hardware to blend with your in-store and digital landscape. Enable your customers with technology that creates a seamless buying journey.

Why Touch Retail Solutions are Vital

At LamasaTech we believe that the in-store shopping experience should be continuously improving and evolving. That’s why we’ve developed our own touch retail solutions to improve customer service, retention,

Want to learn more about our innovative touch retail solutions? Get in touch now on + 44 191 341 0016 or using our Contact page!

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