Customer satisfaction has always been paramount to the success of any business, but over the past few years, the concept of engagement seems to have superseded the idea of customer satisfaction. As we move further into the digital era, changing customer expectations keep transforming the business landscape and have made it essential for business owners to modify the way they connect with customers. Nowadays, customer engagement takes priority given its ability to achieve healthy relationships with customers, build loyalty, and generate trust in brands and companies. While this type of engagement is seen as a form of marketing, you don’t need to be a marketing manager to leverage modern customer engagement strategies. If you want to find out more about the basics of 21st-century customer engagement, you’ll find this post was written for you.
Why Museum Visitor Experience Surveys Are Key to Growth
Gain new visitors and keep your existing ones happy with a museum visitor experience survey!
It can be difficult to know exactly what your patrons think of your museum. Without getting feedback, it’s almost impossible to know how your exhibits are being received, whether your visitors are having a good time and – perhaps most importantly – if they are planning on returning.