The Rise of the Beacons
This post has been written to provide general guidance, a better understanding of what’s required and the real costs involved when implementing Bluetooth Beacons for your business.
In the US, Beacon technology – small Bluetooth enabled sensors that connect with nearby mobile devices – is booming. By the end of 2016, 85% of the top 100 retailers will have deployed beacons in-store. The uses of Beacons span almost every sector, including: hospitality, leisure, education, travel, logistics, healthcare and events/exhibitions, to name just a few.
If you aren’t aware of the power of Beacons (or iBeacons, as Apple call the technology for their own platform), then let me give you a brief overview of this simple, yet fantastically powerful, digital medium.