Why Museum Visitor Experience Surveys Are Key to Growth

Gain new visitors and keep your existing ones happy with a museum visitor experience survey!

It can be difficult to know exactly what your patrons think of your museum. Without getting feedback, it’s almost impossible to know how your exhibits are being received, whether your visitors are having a good time and – perhaps most importantly – if they are planning on returning.

Despite this, many museums continue to underutilise visitor feedback. So, we’re here to extol the virtues of the museum visitor experience survey and show you why you need to start gathering visitor feedback right now!

Are your exhibits connecting with people?

You pour time, resources and care into all of your museum exhibits, and you want to be sure that they’re connecting with people in the right way. But how can you do this?

Well, a great solution is to provide visitors with a way to give feedback at the point of experience, so you can get honest immediate feedback from the people you want your exhibits to connect with.

Need some inspiration on how to design compelling and engaging museum experiences? Check out our guide!

It can sometimes be difficult to put into words our exact reactions to an exhibit or art piece, In this case, it may be more appropriate to present visitors with “smiley face” options so they can register their immediate emotional reaction. You could then give respondents a non-compulsory option to write about their feelings on the exhibit if they would like to give you more detailed feedback.

Whatever form it takes, this feedback is invaluable to ensuring your museum is creating exhibits that will engage visitors and encourage them to keep coming back to see what’s new.

What’s working, and what isn’t?

One of the most significant advantages of asking your patrons to fill in museum visitor experience surveys is that you can see exactly what is going down well with them and what requires improvement.

If you receive positive feedback on a particular aspect of your museum – be it one of your exhibits, your facilities or the visitor experience as a whole – from a large number of your visitors, this provides an overview of the consensus among your visitors.

The same applies to negative feedback. With continued feedback from your visitors, you can build a picture of what aspects of your museum are not resonating with your visitors and make improvements based on their feedback.

You can also ask follow-up questions as part of the feedback process, which allows respondents to provide additional comments on the feedback they’re providing. This means that feedback is not restricted to a simple positive, neutral or negative reaction, and can be far more detailed – allowing more informed changes to be made within your museum.

More options to provide feedback

Just because you’re embracing technology as part of your feedback processes doesn’t mean you need to abandon more traditional feedback methods.

You can combine new methods of feedback collection – like interactive survey ki0sks – with more traditional feedback collection methods such as in-person surveys and monthly or quarterly email surveys.

Giving your visitors a high degree of flexibility in the way they choose to provide feedback not only makes them more likely to give feedback in the first place, it also makes them more likely to have a positive perception of your museum!

Get instant, actionable feedback for your museum!

Sure, you can send out surveys to your mail list of visitors, but it’s likely that some of them haven’t visited your museum for months, and perhaps even longer! In an ideal world, you would be able to get feedback from your visitors at the point of experience, and now you can!

With LamasaTech’s Survey and Feedback system, you can gain immediate, actionable feedback from your visitors, so you know exactly how they’re feeling and how you can make changes to improve their experience.

For more information and a free demonstration of the system, click the button below!

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