What is Display Pulse audience measurement and how does it work?

It's an audience measurement module for Display Pulse that reads who is in front of a screen and converts that into anonymised demographic and emotion data in real time, with results flowing into a live dashboard as they're captured.

Does Display Pulse store images or video of people?

No. Display Pulse never records or stores footage. Everyone detected in front of a screen is converted into anonymised, aggregated data the instant they're seen, so no image, video, or personally identifiable information is ever retained.

What demographic data can Display Pulse detect?

Display Pulse can report anonymised age group and gender breakdowns for every screen, alongside dwell time and emotion or sentiment data, giving you a rounded picture of who is engaging with your content and how.

How does emotion detection work?

The software reads audience reaction while content is playing and classifies it as positive, neutral, or negative sentiment against each ad or piece of creative, so you can see which content resonates and which underperforms.

How can audience measurement help me price ad space?

By showing you exactly when and where audience volume, attention, and positive sentiment peak. Those windows become your identifiable premium slots, letting you back your rate card with data rather than guesswork.

Can I run audience measurement on my existing screens?

In most cases, yes. Audience measurement is a software module, so if you already have compatible hardware in place, it can typically be switched on rather than replaced. Speak to our team to confirm compatibility with your current setup.