CASE STUDY: Hoverball
How Interactive and Experiential Gaming Can Grow Digital Donation Levels
The gaming application was implemented by organisations in the museums & heritage, public and arts & cultures sectors in the UK.
- Provide a platform to attract and engage visitors
- Encourage donations by giving visitors something in return for the transaction
Encouraging donations within museums and cultural venues is becoming harder than ever. Giving visitors an experience in order to encourage a donation is leading the way in digital donation solutions. LamasaTech looked to develop an experiential and interactive game that would engage, visitors and encourage digital donations by providing a unique and engaging experience.
Harnessing the newest technology LamasaTech developed an immersive gaming application that would encourage visitors to play an interactive game together on an interactive multi-touch table. Hoverball is a unique experiential game that engages users and encourages further actions such as entering contact details and donating.
Utilising social integration users are requested to sign into the game via their Facebook social networking profile. The user is then added to the leader board when the game is completed. The leader board shows the player’s scores and their name and picture- all used from their social media account.
The game allows users to control little cars by touch and the aim is to get the ball into the goal, earning their team a point. Each person is part of a team (blue or red) and have a team member. The game also features a scoring system which allows players to see the fruits of their labour throughout each game. To encourage the players each goal is celebrated with a large ‘GOAL!!!’ message.
The game was presented on an interactive multi-touch table that can be used by multiple people at one time. This is a great feature as it can engage and entertain all audiences including families and groups of friends.
The game incorporates a data capture element allowing users to provide valuable contact information. By creating this data capture element of the application you are able to provide a fun, memorable experience and also allow for future interactions to occur by securing contact details and of course obtain digital donations.
The game was a huge success, engaging visitors at numerous events and exhibitions. The interactive nature of the game encourages people to connect with the brand and place they are visiting, which makes actions such as donating and social sharing a natural progression.
Digital donations are revolutionising the way museums and heritage sites acquire funds, driving donation levels. For more information on this read our digital donations blog here.