Digital signage installation is a tactic many businesses are using in order to take advantage of the opportunities these devices offer. Digital displays can present dynamic content such as videos and animations which can capture 400% more views than a static display. On top of this, 90% of customers say that videos played on a screen help in making their purchasing decisions. Digital signage allows you to increase the reach of your brand messages and helps to encourage the viewers to make a purchase.
If you have made the decision to implement a digital signage kiosk you may be wondering what you’ll need to know about the installation process. You’ll need to consider, connections, where your kiosk will be placed and the software you intend to use. Keep reading to find out more.
One of the most important parts of the digital signage installation process is powering your kiosk. The device will need to be connected to a power supply in order to function. For indoor kiosks, this can be done simply by connecting the power plug to a socket in your building. If you have no available power sockets close to the location you wish to place your digital signage kiosk and the cable is not long enough to reach a free socket, then you can buy another power lead that is longer. This would allow you to keep the kiosk in your chosen spot rather than have to move it to a less desirable location that is closer to a socket.
Outdoor digital signage installation can be done differently. Instead of having to try and stretch a long power cable all the way into your building and into a socket, the device can be wired to the power. When an outdoor kiosk is installed, the foundation will be dug out in order to create a secure concrete base. During this process, the installer will have access to the underground wiring and will be able to connect a power wire to your device. This will make cable management much simpler as it will all be underground.
In terms of the power level, you’ll need a 16 Amp connection to ensure that your digital signage kiosk runs smoothly and is able to work uninterrupted. Outdoor kiosks are typically more power-hungry devices as their screens function with higher brightness to counteract the effects of direct sunlight and maintain readability. As well as this, LamasaTech’s outdoor Guida kiosks can come with climate control features to keep the display running at optimal temperatures in all climates. This will, however, require more power.
It is likely that you’ll have a WiFi connection available on your premises, however, we recommend that you use an ethernet connection instead. This is because it is much more reliable as it is a wired connection plugged directly into your device. This means there will be less interference from other devices or random drops in signal strength that would slow your kiosk down or prevent it from displaying your content.
In large corporate locations or a large retail environment, like the shopping mall seen below, you’ll also need IT permission to connect to the network. There will be security in place to prevent anyone unauthorised from accessing the network. You’ll need to ensure that the IT department has allowed your new device to connect to the building’s network for it to have access to the internet.
Placing your kiosk
Although your connections will have an impact on where you decide to place your kiosk, you’ll also need to be conscious of the access your audience will have. There needs to be enough space around your kiosk for people to be able to approach and view the content comfortably. If not, then they will not be inclined to continue looking at the display and will move on before you’re able to communicate your messages.
It’s also important to consider wheelchair access, could someone in a wheelchair easily manoeuvre in front of your kiosk and also view its content? If your kiosk is placed in an inaccessible location then its effectiveness will be reduced as fewer people will be able to view its messages. A good location to pick for an indoor kiosk would be near the entrance in an open space such as the reception area of a business complex, or as you enter the shop floor of a large retail store. These spaces are high-traffic areas and would typically have enough room for customers to manoeuvre around and easily view the screen of the kiosk.
Once you have a chosen location, the kiosk can be placed. The flat base of the device will keep it balanced and securely in place. You can then make sure all of your connections are working and switch on your kiosk.
Outdoor digital signage installation requires additional considerations. If your kiosk is going to be placed on public land, you’ll need the appropriate permits and permissions to be allowed to do so. For example, if your business is a retail store in a town centre and you want to place a kiosk on the high street, you’ll need permission from the local council to place it.
It is advised that you select a location that is as flat as possible when choosing where to place your outdoor kiosk. This will help to keep the device well-balanced and secured.
When your kiosk is installed, the section of the ground where the device will stand will be dug out. This is when wired connections for power and ethernet, as mentioned above, can be made. A concrete base is then created here. The installer will then attach the kiosk to this base, which will keep it securely in place with no wobbling or movement.
Once your kiosk has been installed and the power and internet connections checked, you can begin installing your chosen software onto the device. First, you’ll need to know which operating system the built-in player in your device uses, for example, LamasaTech’s Guida Indoor and Outdoor both come with Android OS as standard. Some software has a different version for each operating system, so you should make sure that you install the version that matches your integrated player’s system.
Your device may come with pre-installed software from your provider but you may wish to download or install other software. For example, as this is a digital signage device, you might want to install PeakSignage as your chosen digital signage platform. PeakSignage allows you to remotely update your display from anywhere in the world, with no downtime.
Read: To learn more about digital signage and the best practices for using it, check out this blog post.
To install software like this, you may need to download the application onto a USB drive and then connect that to the kiosk. You’ll then be able to add the application to your digital signage device and begin using it.
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LamasaTech is a leader in digital display technology with over 12 years of experience. We support customers across a range of industries including retail, military and defence, government and public sector, technology, hospitality and education contact us today!